BDC Korea
Strategic IP portfolio management
IP INVESTMENT / CHARACTER
Character IP
Management.
OPERATING MODEL
Strategic IP Management Meets Operating Capability.
BDC Korea serves as the strategic IP portfolio management entity, with HNF as its strategic portfolio company. HNF operates the IP business platform, while its subsidiary Studio M-lab supports content production and derivative IP development.
HNF
Licensing, merchandising, master agency, and space expansion
hnf.co.kr ↗Studio M-lab
Music remake, publishing, content production, and derivative IP
studiomlab.co.kr ↗HNF · IP BUSINESS PLATFORM
Functions across the
commercial IP lifecycle.
IP Licensing & Merchandising
- Character and brand IP licensing
- Merchandise and consumer goods planning
- Online and offline distribution
IP Master Agency
- Creator recruitment and character agency operations
- Expansion from licensee to licensor
- Partner collaboration and brand commercialization
Space Expansion
- Integration with the merged TOZ business
- IP-themed spaces and experiential stores
- Pop-ups and space branding
HOW OSMU CREATES VALUE
One source.
Multiple paths to value.
HNF’s One Source Multi Use strategy expands each IP across products, content formats, distribution channels, and experiential spaces. This creates multiple revenue opportunities from a single IP.
By extending the lifecycle and commercial reach of its IP portfolio, HNF aims to strengthen long-term earnings and asset value.
CORE IP
Original character, brand, or story asset
LICENSING
Partnership and master agency development
GOODS
Merchandise and consumer product planning
DISTRIBUTION
Online and offline retail expansion
EXPERIENCE
Pop-up, themed space, and branded content